The notion of getting a blank slate for a concept design may be quite a good opportunity to many a designer. Personally I can also see the drawbacks in such a briefing. They can create ambiguous aspects when developing the designs and so, after reviewing the previous ones, I made a choice to move toward a medieval aspect, based around the notions of royalty in the three head cards (king, queen and jack). To twist the concept further I decided to take the idea of king a literal more further and fantasise it in the value of ‘king of the jungle’. And make the head of the warrior design a lion head.

The sketch was built out of several reference images that were found online, and the additional aspects of the text and flag detailing were to be constructed using photoshop rendering tricks. During the research I also discovered some fantastic lion head shoulder plates that made the armour stand out a little and reflect the roar of victory the lion proclaimed.