The basis behind the illustration was to emphasis the power of the elements; especially that of the winds that cause the rough seas around Tinos islands. From the early starting point of the name; “7 Μποφόρ” (7 Beaufort), it was evident that the image needed to show the connectivity between wind and water. So a design was initiated that would draw together those elements, but at the same time bring in the human aspect that would be the draw of the customer, and the people who appreciate the simple, but fascinating life of villagers on these small Greek islands.
As the product was a dark beer, the request from the client was to have a dark and moody scene. The resulting concept was to have a contrasting element of the sun (in the form of a sunset) which is well know in Greece, combined with the approaching storm. It was obvious a lot of working out had to take place to make the artwork work in a way that complimented both elements. The lighting on the elements, from the sun, etc.