GSS Brochure Cover 2015

Catalogue cover illustration

 

In January 2015, I was asked by a safety equipment manufacturer to develop a character to represent their intents and commercial insights. The client sent a cartoony image of a ‘fat’ santa as an inspirational starter to the project. The basic premise was he had to be a hero. Initial sketches were made of a hero character, and after showing the client the angle was changed to be a builder with hero aspects. I literally used the same pose, and placed on builder’s clothing.

THE CONCEPT

During the research, I found a face that was ideal, in the aspect of looking like a Russian propaganda style turn on the head. This was an Alex Ross image, so I wrote to him and asked if I could do a derivative of it. They instantly said, ‘No’. So, I had to redesign the head section to suit the same ideal and need as I saw in the other idea. The client then stated they preferred it looking toward the camera, so after a failed attempt at one pose, I drew the now final face, and rendered it out. In some senses, I feel that the negative response on the original made the whole thing work better. 
 
Also as a point of notice, I wanted to make this a different style. Luckily the Santa image had a starting point, but I liked the idea of making this more immediate and quick. I found a photoshop brush that was (when rendered) like a pint brush; it was in fact a hair brush. I Found the technique very quick and wonderful method of painting, and it has reduced my rendering time by at least 60%. The details below show the close view of this style, which worked out well.

DETAILS

  • Client: GSS
  • Illustration Application: Photoshop CC
  • File size: 155Mbs/1.30Gbs (open)
  • Layers: 37 uncompressed
  • Dimensions: 7013px x 11424px
  • Hours (Pencil): 5hrs
  • Digital rendering: 71hrs
I have suggested to the client to have the builder in three versions (to allow for different usage). Below are the other two versions, which have literally been masked and the masks created using a brush that gave a painted feel.
The initial sketch with the side turning head. This was altered later to the front face. Which turned out better.
This section shows in good detail the painting style and the roughness created by the photoshop brush, which emulates a real brush rather well.
In 2020 Rob Art will be starting a Patreon Page. Please feel free to visit and become a patron of my work.

If interested in having an art piece done you can visit my Fiverr Pro account here, or like any of my caricature or animal art, please visit my online store for details.

all work copyright © Rob Art | illustration 2021
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest
Share on email
Email
rob art | illustration
Eco Friendly Tee Shirts (2 colours)
Sweatshirts (7 colours)
Mug (front and back)
Cushion (front and back)
Canvas Prints (5 sizes)
Previous
Next
8in x 10in Horizontal
This translates as 20.32 x 25.4cm
8in x 10in Vertical
This translates as 20.32 x 25.4cm
12in x 16in Horizontal
This translates as 30.48 x 40.64cm.
12in x 16in Vertical
This translates as 30.48 x 40.64cm.
12in x 18in Horizontal
This translates as 30.48 x 45.72cm.
12in x 18in Vertical
This translates as 30.48 x 45.72cm.
16in x 20in Horizontal
This translates as 40.64 x 50.8cm.
16in x 20in Vertical
This translates as 40.64 x 50.8cm.
18x24in Horizontal
This translates as 45.72 x 60.96cm.
18x24in Vertical
This translates as 45.72 x 60.96cm.
24x36in Horizontal
This translates as 60.96 x 91.44cm.
24x36in Vertical
This translates as 60.96 x 91.44cm.
Previous
Next
X