In late 2015 the American based gymnasium, “The Gym” approached me extend the design of their previous two logos. Their initial usage was for web based training, but recently they moved on the idea of setting up a gym and needed a logo that combined the two previous forms; male and female. So, the development began.
As the design aspect was created from the previous concepts: that of Victorian circus performers in weight-lifter style, the redevelopment simply had to develop a new variation that combined the man and woman in a signage type logo. After some research it was decided to make them simple, but design so that the man and woman reflected at least one arm in their movements.
Apposed to the previous version, more attention to detail was made in the anatomical correctness of the muscles and bodies. This is the illustration of the final logo, there is also available a vector version, which is the form used by the client in their marketing work.
1 creative person, slightly matured
2 tablespoons aptitude
1 piece of aesthetic flavouring
6lbs hard work and sweat
4 ideas more than most
salt of the earth to taste
Take a creative person and stir in some aptitude, thoroughly from the start. In time, mix in the aesthetic flavouring with the most appropriate tool at hand, and then, fold into the mix as much of the hard work and sweat that the mix can take. Sprinkle in the ideas; the more the better. And finally, as all is cooking, a pinch of ‘salt of the earth’ to give it the necessary character. Leave to cook over time and serve when required. Tasty treat in a tasteless world.