Nissos Θολή Label Design

After a couple of successful label designs, with “7 Μποφόρ” (7 Beaufort) label created in September, 2014 and “All Day” label created in February, 2015 for Cyclades Microbrewery at Tinos island, a small island brewery on Tinos Island in the Cyclades, producing craft beer under the brand name “NISSOS beer“, asked me again to continue the design collaboration, into a new product. In this instance, the design would be purely graphical and minimalistic like the previous one. The new beer was to be called “Tholi” (“Θολή”)

THE BRIEF

The outline of the brief was a simple idea to create a new beer label, for a cloudy full alcohol beer; with the name “Θολή” to represent the nature of the beer, which is the white beer with a foggy feel. The brewery is set in the Cyclades region of the Aegean sea, in Greece, and so there was a defined emphasis to include the sea, certain colour themes for the country of Greece, and a simplicity.

Specific requirements for the project were; represent the name “Θολή

THE CONCEPT

Θολή“, which translates as murky, foggy, unclear

DETAILS

Client: Cyclades Microbrewery at Tinos island
Beer Label (Illustrator CC)
File size: 6Mbs
Layers: 7
Dimensions: 593.97×341.98px/510×245.67px (artwork)
Hours: 57hr

Tholi

The label will be printed on clear plastic, and so allows for the elements to float as they do. Due to the mechanism and layout of previous productions, the label architecture had to remain consistent with the development of previous label designs, regarding the template.

This is the final label grid. I find it better, as a design practice to have complimentary elements in the design, so I try to make sure all elements fit on symmetrical and reflective grid patterns to enhance the feel.
The grey background is to show the white label. This will be transparent on the bottle, as in the mock-up.

One of the more complicated aspects of the process was to clearly define the word “Θολή” as meaning unclear/mirky/foggy. After many attempts at looking at different ways to do it, it came down the the process of twisting the meaning to visually mean unclear. This was hard for a graphic label, as it is important to have a clear label to be visible on the shelves. These are some of the ideas that were suggested.

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