In mid September, 2014 Cyclades Microbrewery at Tinos island, a small island brewery on Tinos Island in the Cyclades, producing craft beer under the brand name “NISSOS beer“, contacted me regarding an illustration commission. In the early stages, the project was about an illustration for a beer label. To be achieved in my photo realistic style (found by the client through my animal artworks). After some discussion with the owner, it was suggested and agreed to make an illustration that could serve two eventual purposes; the label itself, but also as an illustrative piece for advertising purposes; and later a suggestion that the artwork itself could be sold as a print, to gain awareness of the brewery.
The outline of the brief was a simple idea to create an illustration for the latest beer label, for a dark beer; called “7 Μποφόρ” (7 Beaufort). The brewery is set in the Cyclades region of the Aegean sea, and so there was a defined emphasis to include the sea.
Specific requirements for the project were; dark, stormy and sea.
The basis behind the illustration was to emphasis the power of the elements; especially that of the winds that cause the rough seas around Tinos islands. From the early starting point of the name; “7 Μποφόρ” (7 Beaufort), it was evident that the image needed to show the connectivity between wind and water. So a design was initiated that would draw together those elements, but at the same time bring in the human aspect that would be the draw of the customer, and the people who appreciate the simple, but fascinating life of villagers on these small Greek islands.
As the product was a dark beer, the request from the client was to have a dark and moody scene. The resulting concept was to have a contrasting element of the sun (in the form of a sunset) which is well know in Greece, combined with the approaching storm. It was obvious a lot of working out had to take place to make the artwork work in a way that complimented both elements. The lighting on the elements, from the sun, etc.
Client: Cyclades Microbrewery at Tinos island
Illustration (Photoshop CC)
File size: 316.2Mbs/3.03Gbs (open)
Layers: 271 uncompressed
Hours (Preparitory): 20hrs
Digital rendering: 126 hrs
Beer Label (Illustrator CC)
File size: 58.6Mbs
Dimensions: 593.97×341.98px/510×245.67px (artwork)