File size: 6Mbs
Dimensions: 593.97×341.98px/510×245.67px (artwork)
This is the final label grid. I find it better, as a design practice to have complimentary elements in the design, so I try to make sure all elements fit on symmetrical and reflective grid patterns to enhance the feel.
The grey background is to show the white label. This will be transparent on the bottle, as in the mock-up.
One of the options being look at for the design of the label was the combination of elements that made up the principles of night and day (all-day). Some research found some ancient symbols that represented the elements of water and earth (to indicate island) and in this example they were brought together to make the minimalist values of a label.
After a walk with my dog, I had a little brainstorm and came up with the minimal version you see above. This was the starting point to the final concept, and reduces the waves into a familar form, as well as having a very defined typographic variation on the word Ελλάδα, that was cleverly incorporated into the wave form.
1 creative person, slightly matured
2 tablespoons aptitude
1 piece of aesthetic flavouring
6lbs hard work and sweat
4 ideas more than most
salt of the earth to taste
Take a creative person and stir in some aptitude, thoroughly from the start. In time, mix in the aesthetic flavouring with the most appropriate tool at hand, and then, fold into the mix as much of the hard work and sweat that the mix can take. Sprinkle in the ideas; the more the better. And finally, as all is cooking, a pinch of ‘salt of the earth’ to give it the necessary character. Leave to cook over time and serve when required. Tasty treat in a tasteless world.