GSS Brochure Cover 2015

In December 2015, I was asked again by the safety equipment manufacturer to develop a character to represent their intents and commercial insights. This time it was for a product representation. The basic premise was he had to be a hero. Initial thoughts were to do another super hero type, but discussion formed to show the muscle man in an activity that suited the apparel. Several reference images were gathered of men at work, and the drawings then took on a more muscular appearance to show strength in using the product.

To compleiment the other previous hero character, the style and techniqe were matched exactly. So that these two figures could be, if desired, used together in some form. It was even a case of using the same colour palette for the skin tones so they matched in look and feel. Everything went well on this rendering, with only a slight head size change and some additional aspects added at the clients request. The piece was rendered using 8 different reference images to get lighting and muscle form working well.

A background image will be developed and used, to allow the character to be feature on the 2016 catalog cover.

File size: 365.5Mbs/674Mbs (open)
Layers: 28 uncompressed
Dimensions: 7013px x 11424px
Hours (Pencil): 3hrs
Digital rendering: 29hrs

The initial sketch with the side turning head. This was altered later to the front face. Which turned out better.


1 creative person, slightly matured
2 tablespoons aptitude
1 piece of aesthetic flavouring
6lbs hard work and sweat
4 ideas more than most
salt of the earth to taste

Take a creative person and stir in some aptitude, thoroughly from the start. In time, mix in the aesthetic flavouring with the most appropriate tool at hand, and then, fold into the mix as much of the hard work and sweat that the mix can take. Sprinkle in the ideas; the more the better. And finally, as all is cooking, a pinch of ‘salt of the earth’ to give it the necessary character. Leave to cook over time and serve when required. Tasty treat in a tasteless world.

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