I was asked by a division of “the Gym” (Feeling Fit) fitness organisation to develop a branding logo for a new clothing line they wished to pursue, in conjunction with the fitness ideology. They gave some specific details that the logo needed to have a that vintage badge feel (they gave examples) and also that the logo had to contain the aspect of the gym. They eventually found the Gym logo had a good example in their dumb bells.
The new brand was to be called; “Feeling Fit Authentic Clothing Co“. So, some research was made into the styling of badge type vintage logos and after some attempts to was decided to go with the final version you see below.
1 creative person, slightly matured
2 tablespoons aptitude
1 piece of aesthetic flavouring
6lbs hard work and sweat
4 ideas more than most
salt of the earth to taste
Take a creative person and stir in some aptitude, thoroughly from the start. In time, mix in the aesthetic flavouring with the most appropriate tool at hand, and then, fold into the mix as much of the hard work and sweat that the mix can take. Sprinkle in the ideas; the more the better. And finally, as all is cooking, a pinch of ‘salt of the earth’ to give it the necessary character. Leave to cook over time and serve when required. Tasty treat in a tasteless world.