I was asked by a division of “the Gym” (Felling Fit) fitness organisation to develop a branding logo for a new clothing line they wished to pursue, in conjunction with the fitness ideology. They gave some specific details that the logo needed to have a that vintage badge feel (they gave examples) and also that the logo had to contain the aspect of the gym. They eventually found the Gym logo had a good example in their dumb bells.
The new brand was to be called; “Feeling Fit Authentic Clothing Co“. So, some research was made into the styling of badge type vintage logos and after some attempts to was decided to go with the final version you see below.