American graphic designer asked if I could develop a logo for his branding; Fat Tatter. The odd point was that he wanted to have a logo that was focused around his pet cat. After seeing his cat and discussing the options it was decided to take the colour values and then to shape the cat into a more sophisticated version the animal. Stylising it to become a logo. The idea of a Victorian gentry type animal took form after several attempts at sketching it out, and this remained till the final version (which can be seen below).
The most complex part o the process was getting the typography right. Finding the right font, having the kerning working well in both forms was a little bit of an issue, but in the end came out very good. To conclude the project, several versions were put into form, to allow monochromatic usage.
1 creative person, slightly matured
2 tablespoons aptitude
1 piece of aesthetic flavouring
6lbs hard work and sweat
4 ideas more than most
salt of the earth to taste
Take a creative person and stir in some aptitude, thoroughly from the start. In time, mix in the aesthetic flavouring with the most appropriate tool at hand, and then, fold into the mix as much of the hard work and sweat that the mix can take. Sprinkle in the ideas; the more the better. And finally, as all is cooking, a pinch of ‘salt of the earth’ to give it the necessary character. Leave to cook over time and serve when required. Tasty treat in a tasteless world.