American graphic designer asked if I could develop a logo for his branding. The odd point was that he wanted to have a logo that was focused around his pet cat. After seeing his cat and discussing the options it was decided to take the colour values and then to shape the cat into a more sophisticated version the animal. Stylising it to become a logo. The idea of a Victorian gentry type animal took form after several attempts at sketching it out, and this remained till the final version (which can be seen below).
The most complex part o the process was getting the typography right. Finding the right font, having the kerning working well in both forms was a little bit of an issue, but in the end came out very good. To conclude the project, several versions were put into form, to allow monochromatic usage.