Ch-ch-chicken!

This is the first stage sketch of the chicken designed for Martilo’s Chicken Kebab Bar. Even though there was some enjoyment in the simplicity of the design, the client asked for it to be refined to be less minimal. The final example is below, and will appear on signage, menus, business cards and other elements, including a mural.
copyright © Rob Snow 2010. All rights reserved.

INGREDIENTS

1 creative person, slightly matured
2 tablespoons aptitude
1 piece of aesthetic flavouring
6lbs hard work and sweat
4 ideas more than most
salt of the earth to taste

Take a creative person and stir in some aptitude, thoroughly from the start. In time, mix in the aesthetic flavouring with the most appropriate tool at hand, and then, fold into the mix as much of the hard work and sweat that the mix can take. Sprinkle in the ideas; the more the better. And finally, as all is cooking, a pinch of ‘salt of the earth’ to give it the necessary character. Leave to cook over time and serve when required. Tasty treat in a tasteless world.