Bear Essentials

Occasionally ideas pop into my head, and when they do I make them up as self-development work. This is one of those such activities. I was thinking about the term “bare essentials” and then saw the twist in the word “bare” and “bear” and the logo concept popped into my head. I sketched several unsuccessful attempts at bears covering themselves up, and then realised that the legs were not necessary, and by removing them I could in fact turn the arm section of the icon into a heart shape.
the completed logo is below.
copyright © Rob Snow 2010. All rights reserved.


1 creative person, slightly matured
2 tablespoons aptitude
1 piece of aesthetic flavouring
6lbs hard work and sweat
4 ideas more than most
salt of the earth to taste

Take a creative person and stir in some aptitude, thoroughly from the start. In time, mix in the aesthetic flavouring with the most appropriate tool at hand, and then, fold into the mix as much of the hard work and sweat that the mix can take. Sprinkle in the ideas; the more the better. And finally, as all is cooking, a pinch of ‘salt of the earth’ to give it the necessary character. Leave to cook over time and serve when required. Tasty treat in a tasteless world.